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Retention Manager

  • Location

    London

  • Sector:

    Property Jobs

  • Job ref:

    ec9edee5559a04da

  • Published:

    about 1 month ago

  • Client:

    ZipRecruiter/PropertyJobsToday

Job Description

A dynamic market leader in the online casino world is seeking a Retention Manager to join its team based in London, in order to deliver the player and CRM strategy as part of the overall strategy, with the aim of driving commercial performance whilst increasing player frequency, deposits and wagering values of all player groups. As a Retention Manager you will be responsible for: Owning and delivering the proposition for the Brand, ensuring the retention strategy is delivered upon. Implementing and monitoring all CRM on the site using multiple channels including SMS, email onsite messaging and outbound calling. Ensuring a seamless experience for the customer journey from comms through to the online site, as well as the development and continuous optimization of lifecycles. Devising and delivering the monthly promotional/CRM calendar and any ad hoc promotions, off a quarterly promotions schedule, optimising and refining as necessary. Liaising with BI and promotions analytics team to ensure promotions and bonuses are refined to be both effective and cost-efficient. Raising any ad hoc BI requests to gain insight into player behaviour and activity. Responsibility for maintaining KPIs, including but not limited to player numbers, deposits, wagering and frequency of visits to the sites across all player groups including VIPs. Signing off a quarterly promotions schedule, optimising and refining as necessary Operational tasks including scheduling, product development; features scheduling, coordinating the launch of new features, feeding into creating new features etc., bi-weekly dev demo meetings, games release schedules, coordinating plans. Making use of all media available including SMS, in-game messaging emails and direct mail, refining promotions to reduce bonus costs where possible. To be a successful Retention Manager you will have the following skills and experience: Strong marketing and retention experience Problem-solving, influencing and strategy development skills. The ability to build and maintain relationships. A solid understanding of online Casino/Bingo gaming. Ability to manage and develop team members to achieve a high quality of execution whilst also aiding their progression. Good experience in increasing payer frequency, reactivating lapsed players, improving and refining promotions. Ability to lead and delegate. In return, the Manager will receive a salary of £40,000 - £52,000 per annum plus excellent benefits and great career opportunities. To apply for this managerial role, please click apply online and upload an updated copy of your CV. Candidate Source Ltd is an advertising agency and the details sent in your application will be passed to a third party responsible for processing the application. This will include holding and sharing your personal data and our legal basis for this is legitimate interest subject to your declared interest in a job. Our privacy policy can be found on our website and we can be contacted to inform you of the third partys details should you wish